Monsoonfish: Imagining & Creating the Engaging User Experience
Most product companies, startups and technology service providers are beginning to comprehend the importance of UI/UX design in order to stay relevant in today’s time. Businesses need to ceaselessly work towards ensuring its end-users a meaningful, relevant and pleasurable experience clubbed with an engaging user interface for immediate adoption and continued use of the company’s offering by the stakeholders and users; whilst keeping a tight rein on the costs. Facing a similar dilemma was a well-renowned company extending its services in the e-learning domain that were on the lookout for a solution provider to ideate its product on the content discovery, creation, content curation, review and analytics segments, focused on the Indian market. The challenge was to design a product for a diverse audience hailing from rural and urban locations in India.Monsoonfish, a Pune headquartered product strategy, Research, UX and UI design company, with its highly skilled team developed an easy-to-use product based on understanding user behaviour and discovering insights that led to product feature ideation and design success across metrics. Driven by user-insights and agile design methodology, the team was able to engineer an engaging product with easily discoverable features that led to an increased adoption and sustained usage across users. “Design played a key role in driving the product roadmap not only in terms of features but also in terms of the overall strategic and design direction,” informs Siddharth Kabra, CEO, Monsoonfish who possesses over 15 years of experience in the design consulting space and has catered to numerous clients across multiple sectors. An application and interactions development company, the team adopts a user-centric approach fused with its deep business acumen, in-depth user insights, great domain knowledge, a strong process, and stunning UX and visual design skills to create award-winning products.
Another challenge encountered with the growing number of screen sizes and formats in a broad range of resolutions is the consistency in UX and visual design. The talented team at Monsoonfish of more than 40 designers with a state-of-the-art design studio are very adept at creating experiences that work great for the users and look remarkable on all sizes.
Once the client is onboard, Monsoonfish follows its proven process that begins with product strategists and design thinkers gaining a deep understanding of the client’s business and its expectations and long-term vision. The next stage involves a deep engagement with the users and building complete empathy towards various user types, behaviours, incentives and motivations. Once the user objectives are defined, the team moves on to build wireframes and visual designs. “At Monsoonfish, UX and UI design is not about just dishing out screens. One has to understand the domain and the business, deep dive into user personas and understand users through dedicated expert research teams which conduct interviews, focus groups and co-create with users,” explains Siddharth on how he and his team work to assure a successful project. In parallel with new ideas and cutting-edge design services, Monsoonfish envisions creating an open organization that encourages learning and transparency, where the service takes precedence over hierarchies or clients with its suite of design thinking, strategy and UX and UI design services.
At Monsoonfish, UX and UI design is not about just dishing out screens. One has to understand the domain and the business, deep dive into user personas and understand users through dedicated expert research teams which conduct interviews, focus groups and co-create with users
Once the client is onboard, Monsoonfish follows its proven process that begins with product strategists and design thinkers gaining a deep understanding of the client’s business and its expectations and long-term vision. The next stage involves a deep engagement with the users and building complete empathy towards various user types, behaviours, incentives and motivations. Once the user objectives are defined, the team moves on to build wireframes and visual designs. “At Monsoonfish, UX and UI design is not about just dishing out screens. One has to understand the domain and the business, deep dive into user personas and understand users through dedicated expert research teams which conduct interviews, focus groups and co-create with users,” explains Siddharth on how he and his team work to assure a successful project. In parallel with new ideas and cutting-edge design services, Monsoonfish envisions creating an open organization that encourages learning and transparency, where the service takes precedence over hierarchies or clients with its suite of design thinking, strategy and UX and UI design services.
